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HALAL ECONOMY

Indonesia’s Opportunity to Maximize Cultural Identity through Indonesian Style Muslim Fashion

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By Nani Septianie

Indonesia is a country rich in cultural diversity, where the diversity of Indonesian culture is not only culture from the aspect of dance and music, but Indonesia is also a country rich in creativity in the field of industrial art, especially industrial fashion through Muslim fashion combined with clothing patterns that introduce Indonesian culture. This can be proven by Indonesia being targeted as the center of the global halal industry through Muslim fashion products which are potential commodities for the international market (Susilawati, 2021, #). Where the patterns given on the clothes are an Indonesian art that not only has values ​​in appearance, but batik also has beauty on the spiritual side which through the patterns formed in local pattern cloth, it also has deep philosophical meaning through its decoration. Some of the factors that influence the formation of the Indonesian style include geographical location, nature, regional livelihoods, beliefs, and customs in an area, as well as the surrounding natural conditions including flora and fauna. Indonesia’s excellence in the art of the Muslim fashion industry through Indonesian patterns can be an opportunity for Indonesia to be maximized. According to the Indonesian Stock Exchange channel, the Vice President of Indonesia, Ma’ruf Amin at the Road to Jakarta Muslim Fashion Week event in 2022, explained that Indonesian Muslim fashion currently reflects the cultural diversity of the archipelago (Mufrida, 2022). Indonesian Muslim clothing has its own uniqueness in the patterns that are in Muslim clothing.

 Where this Indonesian Muslim dress still follows the rules of Muslim fashion, but the clothes show that the style and uniqueness of Muslim clothing are different in each region of Indonesia. This shows that this cultural wealth provides a great opportunity for Indonesia to become the creator of Muslim fashion trends in the world. through Indonesia’s innovation in creating clothing motifs in Muslim fashion. The world of fashion has a huge potential to be able to move the community’s economy (Kawilarang, 2014). The creative resources and abundant cultural heritage, a large population rich in innovation can be a potential for Indonesia to become a world fashion center, especially for Muslim fashion. Because at this time the Muslim fashion world continues to develop with the emergence of many Hijabers communities so that there are many Muslim fashion festivals, bazaars, and Muslim shows in the world. This shows that Indonesia must maximize its potential in introducing the nation’s identity through the patterns that are in every Indonesian fashion, where these patterns can be an inspiration to the world through the beauty of Indonesian patterns that are displayed. To Improve Indonesian Muslim fashion requires a lot of involvement in participating to contribute to improving Muslim fashion trends. Not only a designer, in improving Indonesian Muslim fashion, also needs the involvement of other actors who can provide education, mentoring, capital, and marketing to introduce the importance of producing Indonesian fashion with an Indonesian style. Due to the absence of education, mentoring, capital, and marketing, people who are experts in fashion will reduce interest in producing Indonesian-style Muslim fashion, which they prefer to produce more modern clothes without highlighting Indonesian patterns on the clothes. In addition, overseas institutions, through Indonesian diaspora agencies abroad, participate in promoting Indonesian fashion. The promotion of Indonesian patterns through Muslim clothing, it can be an indirect Indonesian communication medium to convey the richness of Indonesian cultural identity through the patterns in every Muslim clothing that is produced. Improving and maximizing the Indonesian Muslim fashion industry sector, which is currently the world’s concern, it can be one of the contributors to the national economy, creating jobs, and building a culture-based national economic independence.

Because Indonesia is rich in cultural heritage, and this cultural heritage needs to be maintained so that Indonesia does not lose its original identity. This is because in the era of globalization the identity and characteristics of Indonesian culture are declining. Due to the many modern influences and leaving the Indonesian culture behind. Because the root of Indonesian identity is the cultural wealth that has been owned since the first. Therefore, by increasing the production of Indonesian-style Muslim fashion, it can help Indonesia so that Indonesian culture can continue to be seen and felt by many people through clothing. The existence of this Indonesian-style Muslim fashion, it can indirectly help the role of the state in creating a good image of the country abroad. Because the face-to-face strategy in conveying the image of Indonesia through international forums is not enough. However, other strategies are needed to create Indonesian public diplomacy as an indirect strategy for Indonesia by enhancing the image of Indonesia’s identity that is sustainable, and long-term. Through Muslim fashion, the Indonesian style can be a good choice that can contribute to promoting and introducing Indonesian identity not only in the country but abroad as well.

The existence of international community knowledge of Indonesian culture and interest in Indonesian-style Muslim fashion trends, not only has a positive impact on the Indonesian economy but also has a positive impact on the existence of Indonesian cultural heritage so that it can be recognized and become an Indonesian strategy for branding a country through the beauty of the Indonesian style in Muslim fashion which is promoted and introduced by the international community. Therefore, by continuing to improve Muslim fashion through Indonesian styles, this can be an opportunity for Indonesia that can be carried out consistently and can become an Indonesian strategy where this strategy will have a good impact on various aspects including the economic aspect, increasing the identity of a country. country, and create a good image of Indonesia. Which patterns are found in Indonesian Muslim fashion, not just ordinary patterns, but Indonesian patterns have their own meanings that come from various regions in Indonesia. Therefore, Indonesia is needed to maximize this opportunity to maintain a cultural heritage that can become an Indonesian identity abroad.

Courtesy: Modern Diplomacy


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HALAL ECONOMY

Top 8 Ways Halal Cosmetics Are Reshaping Fashion in 2024

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In recent years, the global cosmetic industry has witnessed a significant shift towards more ethical, sustainable, and inclusive products, with halal cosmetics emerging as a powerful trend reshaping fashion in 2024. This isn’t just a niche market anymore; it’s a burgeoning phenomenon that’s making waves across the fashion industry, influencing consumer choices and brand strategies alike. Here’s a look at the top 8 ways halal cosmetics are transforming the landscape of fashion today.

1. Expanding Consumer Base

One of the most significant impacts of halal cosmetics is their appeal to a broader audience. Initially targeted at Muslim consumers who seek products that comply with Islamic law, halal cosmetics have transcended cultural boundaries to attract non-Muslim buyers too. This broad appeal is largely due to the ethical manufacturing processes and the absence of harmful ingredients, which resonate with the growing global demand for cleaner, safer beauty products. This expansion is not just reshaping who shops for these products but also how companies market them.

2. Emphasis on Ethical Production

Halal cosmetics are not only defined by their compliance with Islamic law but also by their commitment to ethical production standards. These products are often cruelty-free, not tested on animals, and manufactured using fair labor practices, which appeals to ethically conscious consumers. As sustainability becomes a cornerstone in consumer products, halal cosmetics lead the way, showing how fashion and ethics can coexist harmoniously.

3. Boost in Natural Ingredients

At the heart of many halal cosmetic products is the use of natural and organic ingredients. Avoiding alcohol and animal-derived substances is a requirement for halal certification, which has encouraged brands to innovate with plant-based and mineral-based ingredients. This shift is significantly influencing broader fashion trends, as consumers increasingly seek products that are both ethically produced and beneficial for their health and the environment.

4. Influence on Product Transparency

Transparency is a big buzzword in the beauty industry, and halal cosmetics are at the forefront of this movement. Brands specializing in halal products often provide extensive information about ingredient sourcing, manufacturing processes, and supply chains. This transparency reassures consumers and sets a standard that many other brands are now aspiring to meet, thus reshaping expectations and demands within the fashion industry.

5. Enhancement of Brand Images

Companies that offer halal cosmetics are often viewed favorably for their inclusive and ethical business practices. This positive brand image can translate into increased customer loyalty and market share. As fashion brands seek to differentiate themselves in a crowded market, adopting halal principles can be a powerful tool for enhancing their reputation and attracting a diverse customer base.

6. Innovations in Product Offerings

The rise of halal cosmetics has spurred innovation across the beauty industry. From halal-certified nail polishes that allow water penetration for wudu (Islamic purification rituals) to breathable makeup that maintains skin health while meeting religious standards, these innovations are not only practical but also revolutionary, influencing broader beauty trends and consumer expectations.

7. Growth in Market Niches

Halal cosmetics have carved out significant niches in the beauty market, prompting even mainstream brands to develop halal-certified lines to cater to this growing demographic. This development is reshaping the competitive landscape, compelling brands to diversify their offerings and consider religious and ethical factors in product development.

8. Global Market Expansion

Finally, the global reach of halal cosmetics highlights the impact of globalization in the fashion industry. With major growth in regions like Southeast Asia, the Middle East, Europe, and North America, these products are fostering cross-cultural exchanges and broadening the global market landscape. Brands are not only selling internationally but also incorporating global influences into their products, which in turn influences fashion trends worldwide.

Halal cosmetics are more than just a compliance label; they are a movement towards more ethical, inclusive, and conscientious fashion. By addressing the needs and values of a diverse consumer base, promoting ethical production practices, and driving innovation, halal cosmetics are indeed reshaping the fashion industry in 2024. As this trend continues to grow, we can expect to see even more significant transformations in how products are made, marketed, and embraced by consumers around the globe. Whether you adhere to a halal lifestyle or simply seek more ethical beauty solutions, the rise of halal cosmetics is a development that offers exciting possibilities for everyone in the fashion ecosystem.


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HALAL ECONOMY

Sanctity of Hijab Being Undermined by the Liberal Media Globally

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The hijab—a traditional headscarf donned by countless Muslim women as an emblem of their modesty and deep-rooted faith—has long captivated global media attention. Yet, despite its religious significance, the portrayal of the hijab in the media frequently strays far from its true intent. It’s disheartening to see such a profound symbol of personal and religious commitment often twisted into something barely recognizable. Let us unpack the troubling ways the hijab is misrepresented in the media and explore the ironic twist of how these portrayals can sometimes feed into the very issues of vulgarity and objectification they purport to criticize. The media’s approach is not just misleading—it’s harmful, reinforcing stereotypes and widening cultural divides. It’s time for a change.

Media’s Misrepresentation of the Hijab

The hijab’s portrayal in global media varies widely, but common themes often emerge that skew its intended meaning and significance:

  1. Stereotyping and Sensationalism: Media often pigeonhole the hijab as a tool of oppression, ignoring the agency of countless women who choose to wear it for personal or religious reasons. This narrative is not only reductive but also erases the diversity of Muslim women’s experiences and identities. It fosters a misunderstanding of the hijab as something imposed rather than chosen, overshadowing the empowerment many women derive from wearing it.
  2. Focus on Controversy: The hijab frequently appears in media stories related to bans or legal battles in Western countries, framing the garment as a point of contention rather than a personal article of faith. This focus on controversy rather than understanding reinforces negative stereotypes and places Muslim women who wear the hijab in a defensive position.
  3. Sexualization in Media Portrayals: Ironically, while the hijab is intended to divert attention from a woman’s physical appearance and emphasize her character and values, some media portrayals sexualize the hijab. By focusing excessively on the hijab in contexts related to sexuality or freedom, these portrayals link the garment to the very vulgarity and objectification it seeks to avoid.

How Misrepresentations Promote Vulgarity

The paradox of the hijab’s portrayal in the media is that the misrepresentations can contribute to the societal issues they ostensibly critique:

  1. Objectification: By framing the hijab as a symbol of oppression or sexual repression, the media inadvertently focuses undue attention on the bodies and choices of hijab-wearing women, thus objectifying them. This attention can strip the hijab of its intended purpose, turning a personal and spiritual decision into a public spectacle. And, it is happening in many places like France, America, and so many other countries.
  2. Cultural Misunderstandings: Misrepresentations can lead to broader cultural misunderstandings and tensions. When the hijab is portrayed primarily through a lens of controversy or oppression, it perpetuates a view of Muslim women that is limited and often negative. This can hinder cross-cultural understanding and respect.
  3. Increased Scrutiny and Harassment: The sensationalist coverage increases scrutiny and pressure on hijab-wearing women, making them targets for harassment or discrimination. Such outcomes are starkly at odds with the media’s purported advocacy for freedom and women’s rights.

Steps Towards Accurate Representation

For the media to better serve global understanding and respect for cultural differences, several steps can be taken:

  1. Inclusive and Diverse Reporting: Media outlets should strive to include the voices of hijab-wearing women in their reporting, providing a platform for them to share their experiences and perspectives directly.
  2. Educational Programming: Media professionals should be encouraged to participate in cultural competence training, helping them understand the diverse reasons behind wearing the hijab and the broader context of Islamic practices.
  3. Highlighting Positive Stories: Focusing on the positive aspects of wearing the hijab and the success stories of Muslim women around the world can help counterbalance the prevailing negative stereotypes and provide a fuller picture of the hijab’s role in various societies.

The repeated misrepresentation of the hijab by the liberal media not only distorts public understanding but also challenges the dignity of countless Muslim women who choose to wear it. It is high time we question these portrayals and push for a narrative that respects and reflects the true values of modesty and faith embodied by the hijab. Let us know your thoughts. How have you seen the hijab portrayed in your community or media outlets? Do you believe these portrayals accurately reflect the intentions and personal choices of hijab-wearing women? Join the conversation below and share your insights. Together, we can foster a more informed and respectful discourse


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HALAL ECONOMY

Promoting Halal Entrepreneurship Among Students: Opportunities and Challenges

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Today’s globalized world has made “halal” a huge corporate force, not just a religious term. Halal entrepreneurship is seen in food, cosmetics, medicines, and banking. It is a growing industry that offers great chances for new ideas and community growth. So, encouraging students to start their own halal businesses is becoming more popular as a key way to improve education and the economy. But what opportunities does this present, and what challenges do aspiring entrepreneurs face? Let’s dive in and explore.

The Rise of Halal Entrepreneurship

Understanding the Market

Halal entrepreneurship involves starting Islamic businesses. These businesses serve Muslims, but non-Muslims are increasingly drawn to them because they associate halal with ethical buying, quality, and sustainability. Fast market growth is fantastic. Global halal sales are likely to soar in the next years. But what does this growth mean for students and aspiring entrepreneurs?

A Platform for Innovation

For students, the halal market offers a platform for innovation. There are many opportunities to be creative and develop new halal-certified products and services for Muslim customers. Innovation goes beyond product creation. Their sale, use, and marketing matter too. New ideas and technology skills from students can have a tremendous effect.

The Importance of Good Writing Skills in Halal Entrepreneurship

Writing is crucial in halal business. Good writing skills get ideas across, persuade people, and create engaging product and service stories. They also go well with a business spirit. Students who wish to create halal enterprises must clearly and convincingly express their goals, ideals, and company details. This is crucial for business strategies, product descriptions, marketing materials, and daily interactions with buyers, partners, and investors.

In halal commerce, where morality and Islamic rules are paramount, precise speech is crucial. Students must describe their products and services, as well as how they follow halal rules and why. You must understand religion and audience expectations to do this. This requires clear, intentional communication. Strong writing abilities are essential to educate a wide audience about halal items and resolve any ambiguities.

Improving these writing skills is a continuous process, one that can be significantly enhanced with the support of experienced professionals. For students looking to excel in halal entrepreneurship, seeking assistance from EduBirdie essay writers for hire can be a game-changer. These experts can help you organize, persuade, and write clearly. Professional writers can help students persuade a wide audience by developing a business plan and marketing materials or improving their communication skills. Expert writing help may be essential in halal companies, where competition is tough and details matter.

Opportunities for Student Entrepreneurs

Bridging Tradition and Modernity

Halal company enables students to combine old values with current business practices, which is great for them. They must follow Islamic laws and use cutting-edge business and communication techniques to reach and help Muslims worldwide. By doing this, student businesses can help bring the halal market up to date and make it bigger.

Educational and Career Advancements

Students who take part in halal entrepreneurship get a one-of-a-kind learning experience that lets them deal with real-life business problems and use what they’ve learned in the classroom in real-life situations. In addition, this journey into entrepreneurship can make students’ resumes look much better, which can lead to job chances in the global halal industry and beyond.

Challenges in Promoting Halal Entrepreneurship

Navigating Regulatory Complexities

Student businesses in the halal sector struggle to label and market halal products due to the many regulations and certifications. These standards vary per country, making it difficult for students unfamiliar with halal licensing to learn rapidly.

Access to Capital and Resources

Halal startups need money and tools to get off the ground, just like any other business. However, it can be especially hard for students to get funding because they might not have the security or track record that investors and financial institutions normally look for. Furthermore, finding halal-compliant funding options adds an additional layer of complexity.

Overcoming the Challenges

Leveraging Technology and Networks

To overcome these challenges, student entrepreneurs can leverage technology and networks. Digital platforms can facilitate access to halal certification information, mentorship, and even funding. Additionally, building a strong network within the halal industry and the broader entrepreneurial community can provide valuable support, advice, and opportunities.

Educational Institutions’ Role

Educational institutions play a pivotal role in supporting halal entrepreneurship among students. By educating entrepreneurship and the halal industry, undergraduate and graduate schools may prepare students for the halal market. Students can also connect with lecturers, professionals, and investors through institutions.

Conclusion

There are many benefits and drawbacks to fostering halal business among students. When the halal market grows, creative, ethical entrepreneurs are needed more than ever. Students may establish outstanding businesses and make the halal industry more dynamic, open, and long-lasting by seizing chances and overcoming challenges. Halal business owners confront many hurdles, but the rewards can be great if they are ready.


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