‘Halal Business Management: A guide to achieving halal excellence

The book ‘Halal Business Management: A guide to achieving halal excellence’ published by Routledge in London shares the building blocks of professional halal business management. Halal business management starts with a first step: the intention of establishing halal excellence. It is good to realise that halal excellence is not an end state. Halal excellence is a process – a pursuit of excellence. This book presented best practices in halal business management, covering halal certification, halal supply chain management, halal branding and marketing, and halal risk and reputation management. For more information on the book you should please visit www.halalbusinessmanagement.com